As 2020 rolls on, I’m thrilled to see companies invest in customer experience. And the investment’s paying off: 84% of companies that have focused on improving customer experience report an increase in their revenue. Brands are quickly retooling their technology stacks to compete on differentiated customer experience. While many brands have focused their tech stack on… Continue reading Forrester Names Aprimo a Leader In Marketing Resource Management
Blog Tag: work management
Lifeflow—How to Humanize Knowledge Work
For knowledge work, punching in and punching out is a thing of the past. But many companies still force their employees to sit in a particular chair, at a certain desk, for 8 consecutive hours a day. Putting in the hours may be a fine enough measure of success in other industries, but to get… Continue reading Lifeflow—How to Humanize Knowledge Work
Life Sciences: Keeping Content Compliant with DAM
Here’s a question: If you don’t have a true understanding of how your promotional material is being used around the world, and you aren’t managing or planning the distribution of that material, is your company actually compliant? Being compliant means much more than just completing MLR reviews for your promotional materials. As life sciences organizations… Continue reading Life Sciences: Keeping Content Compliant with DAM
APEX Award Winner Q&A – Focus on the Family
Every year, we recognize Customer and Alliance Partners of Aprimo who use Aprimo solutions to drive marketing excellence at their respective companies and in the Aprimo community with the Aprimo Excellence (APEX) award. This blog series highlights this year’s APEX award winners. Non-Profit Streamlines Marketing, Improves ROI Focus on the Family, a faith-based media organization,… Continue reading APEX Award Winner Q&A – Focus on the Family
5 Tips for Helping to Design and Build Content Production Workflows
One of the most annoying/difficult/frustrating (pick your own word) things about being a modern marketer is the constant pressure to produce fresh content that supports all of your organization’s needs. According to the Content Marketing Institute, most marketers acknowledge that their content marketing efforts are kind of ‘meh’ when it comes to success, with only… Continue reading 5 Tips for Helping to Design and Build Content Production Workflows
How is DAM different from Cloud Content Management and Enterprise File Sync & Share?
Without a doubt, the most common question I get about Digital Asset Management solutions is: How is a DAM different from something like OneDrive, Box, or Dropbox? As I answer that question here, let’s agree on two basic assumptions: OK, so what’s the difference you ask? Let’s start by describing the markets and you’ll immediately… Continue reading How is DAM different from Cloud Content Management and Enterprise File Sync & Share?
DAM 101: How digital asset management empowers and modernizes customer experiences
Businesses create so much content. One Aprimo retail customer has created over 10 million pieces of digital content alone. And that’s only counting the content they actually use. They archived over 20 million other pieces of content they weren’t using! The number seems staggering until you start doing the math. Imagine you’re a sportwear company… Continue reading DAM 101: How digital asset management empowers and modernizes customer experiences
Forrester Names Aprimo a Leader in Digital Asset Management For Customer Experience
Looking toward 2020, I’m excited to see the industry continue to focus on customer experience, which has been increasingly led by marketing departments! Brands are also retooling their work styles and their technology stacks to start competing on differentiated customer experiences. But in order for brands to deliver an engaging experience, they need engaging content.… Continue reading Forrester Names Aprimo a Leader in Digital Asset Management For Customer Experience
Move Over Vanity Metrics: It’s About Prescriptive Metrics Now
Marketing leaders today are prioritizing analytics, measurement, and performance measurement. Why? According to Gartner, CMOs are feeling pressure from their CEOs to prove the value and ROI of marketing beyond just awareness and brand. 57% of CEOs are prepared to invest more in marketing, but budgets are at risk if marketers continue to prioritize measures… Continue reading Move Over Vanity Metrics: It’s About Prescriptive Metrics Now
Is AI Worth Your DAM Time?
When selecting a Digital Asset Management system (DAM), today’s marketing leaders are looking for Artificial Intelligence (AI)-enabled features. Auto tagging, sometimes known as smart tagging, is at the very top of their list. Tagging based on AI enables assets to be tagged automatically upon ingestion. This smart tagging service creates tags or metadata without human… Continue reading Is AI Worth Your DAM Time?