Most financial services and insurance organizations today are struggling to take control of their marketing and customer experiences as many new competitors enter the market and significantly change the landscape. While most firms have some marketing process in place, it’s often a process that means you constantly miss your deadline, burn out teams, go over budget, or… Continue reading Take Control of The Marketing Chaos in Financial Services
Blog Tag: work management
DAM 101 for Financial Services
Businesses create so much content. One Aprimo customer has created over 10 million pieces of digital content alone. And that’s only counting the content they actually use: they archived over 20 million other pieces of content they weren’t using. Financial services companies are seeing an explosion of content. For wealth and asset management firms, for example, reaching the next… Continue reading DAM 101 for Financial Services
Supporting Local Marketers, Build Pipeline | Distributed Marketing
Unknowns and uncertainty are pretty much everything we have right now. With pandemic responses still a long way from being safely lifted, businesses and their local partners in every industry are nonetheless beginning to plan their recovery from the COVID-19 crisis. But it’s undeniable that a lot has changed for most teams: companies are replanning… Continue reading Supporting Local Marketers, Build Pipeline | Distributed Marketing
Where to Start with Agile Marketing Automation
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making. Let’s head back into the kitchen for one more post to answer a very common question in both baking bread and automating Agile marketing is “where do I start?” Let’s get the obvious advice out… Continue reading Where to Start with Agile Marketing Automation
Structure: A Core Ingredient for High Performing Agile Marketing Teams
What do baking and Agile have in common? A careful arrangement of ingredients can lead to fantastic results.
Surviving and Thriving with Agile Marketing
To survive, in today’s consumer world, teams need to be nimble to deliver rich omnichannel customer experiences, and still respond to fast-moving demands.
The Future of Work: Digital, Disparate, and Demanding
The global pandemic created by the novel coronavirus has ushered in a new reality for businesses. After spending time tracking how companies are dealing with the crisis, we found three main themes of work emerging: Before February 2020, you probably heard these themes in futurist talks at conferences or read about them in maverick research… Continue reading The Future of Work: Digital, Disparate, and Demanding
Every Lifeflow has Its Turns
Lifeflow is a working culture we employ at Aprimo, a system of creation and development that represents a pretty big change from how many companies were working just a few weeks ago. Lifeflow centers the people at your company, leaning on powerful remote work and agile technologies to loosen the mental and physical strains of… Continue reading Every Lifeflow has Its Turns
Taking Control of Marketing Chaos: The Benefits of Work Management
At first glance, optimizing marketing resources may seem like one of those projects that you’d really like to get to, but never seem to have the time because there’s always something more pressing. The reality is that most businesses, like yours, always have some process in place, even if it’s a process that means you… Continue reading Taking Control of Marketing Chaos: The Benefits of Work Management
Work Management vs. Project Management: What’s the difference?
We’ve talked about this before, but I think it’s worth reminding ourselves sometimes that marketing is just plain hard. Hopefully if you’re in this space, it’s because you want to be and enjoy the challenge but it doesn’t mean that dealing with the complexity of channel mix, multi-team collaboration, and delivering on-time projects with so… Continue reading Work Management vs. Project Management: What’s the difference?