An Aprimo survey of U.S. managers and executives reveals that using too many apps to simplify your life may reach a point of diminishing returns. Purpose of This Study While frazzled professionals continue to turn to apps like Todoist, Slack, Zoom, and Trello to simplify their busy lives, a new study from Aprimo reveals that… Continue reading 2023 Aprimo Survey: The Complex Pursuit of Simplicity
Blog Tag: work management
The essentials of work management for marketing teams
Delivering immersive experiences for your customers is a tall order, especially as creative teams grow and more team members are remote or external stakeholders. This post dives into how brand managers can ensure top-notch creative campaigns are delivered on time and under budget with work management software.
Bank of America Implements Compliance Controls and Increases Productivity with Reporting
Regarded as one of the world’s leading financial institutions, Bank of America serves 67 million individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. For 20 years, Bank of America, Aprimo, and Aprimo partner Solutions Plus Consulting… Continue reading Bank of America Implements Compliance Controls and Increases Productivity with Reporting
Power Up Salesforce with MRM and DAM Integrations
Recently, Salesforce was named the ‘world’s #1 CRM’ by analyst firm IDC. The report stated that the San Francisco-based giant has nearly 20% of the CRM market, triple the share of their next biggest rivals SAP and Oracle. This is no surprise to me. Salesforce has always had a unique market position as the only… Continue reading Power Up Salesforce with MRM and DAM Integrations
Scale Content Operations: Understand the When and Why of Your Marketing
Every single marketing team has talent. Coming up with clever campaigns, pitching ideas that seem guaranteed to build pipeline, and generating promising initiatives are rarely the biggest problems facing a team. More often than not, the bigger issue is actually scaling how they create personalized content so that the process is smoother, less time consuming,… Continue reading Scale Content Operations: Understand the When and Why of Your Marketing
Agile Marketing FAQs
This post was originally published on the AgileSherpas blog and was written by Andrea Fryrear, Co-Founder of AgileSherpas and frequent Aprimo collaborator. It has been reposted here with permission. One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons… Continue reading Agile Marketing FAQs
AI—More than just another piece of tech
Sync! Season 1 has featured some of the world’s brightest experts talking about what it takes to create powerful, evocative brand content that has the right tone and that gets to the right customer at the right time. We’ve recently highlighted both Content Operations and Content Intelligence as some of the key themes coming out… Continue reading AI—More than just another piece of tech
Content Operations: Scaling Personalization
It’s no secret that customers demand personalized experiences and as a result, a robust personalization strategy continues to be top of mind for marketers. In fact, Salesforce found in its 2020 State of Marketing report that 69% of customers expect a connected experience across the different channels offered by a brand.[1] But personalization goes beyond… Continue reading Content Operations: Scaling Personalization
How Red Hat and Pacific Life Digitally Transformed Content Operations for Efficiency, Scale, and Resiliency
The Future of Work arrived much faster than anyone could have anticipated. Despite most media around the world catching onto the fact that the way people work started changing drastically a few months ago, the industry was light on stories of how large teams and departments were coming together in a completely remote, or distributed,… Continue reading How Red Hat and Pacific Life Digitally Transformed Content Operations for Efficiency, Scale, and Resiliency
Creating Objectives and Key Results (OKRs) for Agile Marketing Teams
This post was originally written by Raviv Turner of our Agile Training partner, AgileSherpas, who excel in preparing marketing teams to go agile through training, coaching, and consulting services. It is reposted here with permission. The Agile mindset and corresponding practices are making their way steadily into marketing tactics, but when it comes to strategy,… Continue reading Creating Objectives and Key Results (OKRs) for Agile Marketing Teams