Aprimo is excited to announce that we’ve won the 2019 Microsoft Partner of the Year Award for Media & Communications! The award recognizes companies that have demonstrated excellence in innovation and implementation of customer solutions for Media and Communications that are based on Microsoft technology. This year Microsoft acknowledged partners in 41 categories in each… Continue reading Aprimo Wins Microsoft Media & Communications Partner of the Year Award Ahead of Microsoft Inspire
Blog Tag: work management
4 Characteristics of a Customer-Obsessed Enterprise and Strategies for Becoming One
Customers have higher expectations than they did a decade ago. With the proliferation of digital devices, content, and channels, they know they can get what they want in their moment of need. They’ve received the highest levels of customer experiences from brands like Starbucks and Amazon, and believe they deserve special treatment from every one… Continue reading 4 Characteristics of a Customer-Obsessed Enterprise and Strategies for Becoming One
Agile Continues to be the Future of Marketing
Agile marketing is all the rage these days. CMOs from organizations as varied as IBM and Anheuser-Busch are singing the praises of Agile practices and the results they’re delivering. But are marketers as a whole really making this transition? Is the future of marketing going to be filled with daily standup meetings and kanban boards?… Continue reading Agile Continues to be the Future of Marketing
Power Data-Driven Marketing with Performance Analytics
Do you know if your marketing efforts are really paying off? As a marketing leader, you’re facing incredible disruption from every angle: The explosion of devices, channels, platforms, and data has radically changed how, when, and where you need to interact with your customers. Customers want personalized, meaningful, relevant, and consistent connections with your brand… Continue reading Power Data-Driven Marketing with Performance Analytics
The Top 3 Reasons Creatives Need a DAM
As a creative contributor, you have the best job in the world, right? You get to start your day in a studio working on brilliant pieces of art with every resource you could possibly need at your fingertips. There’s coffee flowing, music streaming, and production of abundant pieces of award-winning creative. Right? Wrong! More realistically,… Continue reading The Top 3 Reasons Creatives Need a DAM
Work is a 4-Letter Word—W#*K!—Productivity is where it’s at
When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel stressed and fatigued? Maybe that 4-letter word even makes you want to utter a few more 4-letter words? For many of us, even just the… Continue reading Work is a 4-Letter Word—W#*K!—Productivity is where it’s at
Metadata & Taxonomy Are the Menus for Your DAM Restaurant
I discussed in my last blog about how Digital Asset Management offers organizations a single source of truth for all their customer experience assets, from images, photos, and videos, to 3D, audio, and editorial content. But DAM is more than just a parking lot where those assets sit. DAM is an interactive solution that enables… Continue reading Metadata & Taxonomy Are the Menus for Your DAM Restaurant
Do You Need DAM? Five Questions to Determine Your DAM Needs
Digital Asset Management (DAM) is increasingly an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM? Do you need DAM? How can a DAM tool help marketers? What Is DAM? On the surface, DAM technology appears to have some similar content management features – like the ability to… Continue reading Do You Need DAM? Five Questions to Determine Your DAM Needs
Low-Code Versus Custom-Code: Which is Right for Your Organization?
In a recent blog post, we discussed the connection between consistent, exceptional customer experiences (CX), and MarTech integration. We also introduced 3 ways to approach the unprecedented level of integration support that’s required to connect data, workflows, and content involved in delivering those experiences. In this blog, I will examine the differences between two of… Continue reading Low-Code Versus Custom-Code: Which is Right for Your Organization?
The Importance of Integration in Customer Experiences
Gartner’s latest CMO Spend Survey revealed that nearly 1/3 of all marketing spend is allocated to technology. That’s likely because CMOs are now more at ease greenlighting digital purchases—such as customer experience (CX) solutions—as a result of a proliferation of configurable, user-friendly, cloud-based technology that comes with a price that fits into their operational budget.… Continue reading The Importance of Integration in Customer Experiences