Many marketers work in industries where their marketing materials need to comply with standards laid down by regulatory bodies. Marketing compliance is a topic considered relevant primarily for marketers in the finance or pharmaceutical sectors – but to varying degrees, marketing activities in industries such as retail, Telco, FMCG, and utilities are also subject to… Continue reading Compliance: More than a necessary evil
Blog Tag: work management
Digital Darwinism Predicted As Changes in Consumer Behavior Transform Marketing Landscape
The next few years are going to be transformative from a marketing perspective in the financial services sector – partly driven by a new generation of marketing technologies but also continual changes in consumer behavior. This will lead to Digital Darwinism, so says senior financial marketer, Stephen Ingledew, who has held senior executive marketing and… Continue reading Digital Darwinism Predicted As Changes in Consumer Behavior Transform Marketing Landscape
Better, Faster, Smarter: Using Marketing Operations to Power Past Friction
Those who attended Chief Marketer’s “Powering Past Friction to Smarter Marketing” webinar walked away inspired to modernize their marketing operations (MO). My discussion with fellow speakers Liz Kaufman from Covalent Marketing and Carey Sherrell from SunTrust offered many actionable takeaways. For example, when it comes to eliminating marketing friction, sunlight is the best antiseptic. If… Continue reading Better, Faster, Smarter: Using Marketing Operations to Power Past Friction
10 Steps to Make Marketing Compliance Less Painful
Smart marketers know that ignoring compliance requirements is bad business. The consequences can be painful—significant fines, adverse publicity, and damage to the brand. But marketing compliance doesn’t have to be a jaw-clenching endeavor. With the right approach, a focus on marketing compliance yields benefits, such as driving greater efficiency, savings, and transparency. How can you… Continue reading 10 Steps to Make Marketing Compliance Less Painful