Gartner’s latest CMO Spend Survey revealed that nearly 1/3 of all marketing spend is allocated to technology. That’s likely because CMOs are now more at ease greenlighting digital purchases—such as customer experience (CX) solutions—as a result of a proliferation of configurable, user-friendly, cloud-based technology that comes with a price that fits into their operational budget.… Continue reading The Importance of Integration in Customer Experiences
Blog Tag: Planning & Performance
Aprimo Connect Offers Integration Support for Your Marketing Ecosystem
Delivering relevant, omnichannel customer experiences (CX) often requires that organizations utilize an unprecedented level of solutions—and integration support for them–to better manage and connect their data, workflows, and content. In fact, Gartner’s recently released CMO Spend Survey for 2018-2019 found that MarTech solutions now account for 29% of a CMO’s budget compared to 22% in… Continue reading Aprimo Connect Offers Integration Support for Your Marketing Ecosystem
Why Focusing on Customers Creates Positive Experiences
Your organization’s marketing activities should no longer solely focus on your products or services. Instead, they should focus on your customers–and creating a positive, collective experience whenever and wherever they interact with your brand. This marketing shift must occur because you’re no longer just vying for consumer attention for your products or services with your… Continue reading Why Focusing on Customers Creates Positive Experiences
How Having the Right Organizational Structure Affects CX
Customer experience can be described as general feelings customers have when interacting with a brand. But there are dozens of more specific nuances that go into how that experience was actually created. For example, customers could base their experiences off of one or more interactions they had with the brand’s various touchpoints, including: Website Texts… Continue reading How Having the Right Organizational Structure Affects CX
How Aprimo Uses its Tech Stack to Enhance Marketing Operations
A Tech Stack—a comprehensive list or representation of all the systems your organizations uses across its enterprise—can offer a multitude of benefits that go well beyond the IT department. Companies can create Tech Stacks by engaging coordination with stakeholders in IT, HR, marketing, and other departments to identify and create a list or visual representation… Continue reading How Aprimo Uses its Tech Stack to Enhance Marketing Operations
How the Olympics Won A Gold Medal in Storytelling
Our latest blog post shared the idea that customers want a more personal, relevant conversation with brands, not the type of one-way dialogue prevalent today. These changing expectations mean that marketers can no longer market at customers: They must create engaging, empathetic, and memorable stories. In the wake of the past weekend’s Olympics Closing Ceremonies,… Continue reading How the Olympics Won A Gold Medal in Storytelling
Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]
To close the marketing gaps, you need control over the four cornerstones required for a stable and strong marketing department — budgets, people, data, and content. Budget: Gain visibility into all spend and easily reallocate budget Does it feel like you’re entering the Bermuda Triangle when it comes time to manage budgets and spending? Visibility… Continue reading Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]
5 Things You Gain by Closing the Marketing Operations Gap [Mind the Gap Series]
Historically marketing focused on local and static connections through three major channels: print, TV, and radio. Brands dominated the conversation and customers were just recipients of this messaging. Those days are long gone. With the explosion of digital touchpoints, marketers today manage an average of 23 channels.[1] Customers are demanding a more personalized, relevant experience… Continue reading 5 Things You Gain by Closing the Marketing Operations Gap [Mind the Gap Series]
The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]
Today’s marketers and marketing departments are faced with more challenges than ever before. While the challenges may at times seem daunting, they really come down to two main areas: Brand Experience and Marketing Operations. #1: The Brand Experience Problem Modern marketers have a lot on their plates. In the past, they were only responsible for… Continue reading The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]
How to prove ROI Step by Step – Step 1: Align the marketing organization with corporate strategy
Having the ability to prove ROI is crucial to a marketing team’s success. In fact, those marketers that can calculate ROI are 1.6x as likely to receive higher budgets.[i] It’s no surprise then that measuring the impact of each marketing campaign is at the top of every marketing leader’s to-do list. Unfortunately, it is also… Continue reading How to prove ROI Step by Step – Step 1: Align the marketing organization with corporate strategy