Regarded as one of the world’s leading financial institutions, Bank of America serves 67 million individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. For 20 years, Bank of America, Aprimo, and Aprimo partner Solutions Plus Consulting… Continue reading Bank of America Implements Compliance Controls and Increases Productivity with Reporting
Blog Tag: Planning & Performance
DAM: Is Your Content Juice Worth the Squeeze?
Derek Panzarello is a Senior Graphic Designer and DAM Administrator for AmerisourceBergen, a leading international healthcare company and Aprimo customer. During this discussion, Derek explains how he and his team developed, organized, and communicated a digital asset management solution concurrent with a full global rebrand. Follow Derek on LinkedIn! Skip to Topic: Is it a Good… Continue reading DAM: Is Your Content Juice Worth the Squeeze?
Scale Content Operations: Understand the When and Why of Your Marketing
Every single marketing team has talent. Coming up with clever campaigns, pitching ideas that seem guaranteed to build pipeline, and generating promising initiatives are rarely the biggest problems facing a team. More often than not, the bigger issue is actually scaling how they create personalized content so that the process is smoother, less time consuming,… Continue reading Scale Content Operations: Understand the When and Why of Your Marketing
Top 3 Ways Content Reuse Can Help You Scale
It’s not exactly shocking, but brands in every industry want the content they create to really strike home with their customers. Brands want to create content that’s personalized and tailor made for each and every person in their audience, across every single channel they operate in. With digital experiences becoming even more important amid the… Continue reading Top 3 Ways Content Reuse Can Help You Scale
Why Every CMO Needs to Think Like a CFO
Marketing had to “get in shape” really quickly in 2020 to adapt to an environment that, while it didn’t change overnight, took only a couple nights to rip up everyone’s carefully crafted plans for the year. So like the rest of the world that couldn’t get into a physical gym to get in shape, marketers… Continue reading Why Every CMO Needs to Think Like a CFO
Agile Marketing FAQs
This post was originally published on the AgileSherpas blog and was written by Andrea Fryrear, Co-Founder of AgileSherpas and frequent Aprimo collaborator. It has been reposted here with permission. One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons… Continue reading Agile Marketing FAQs
AI—More than just another piece of tech
Sync! Season 1 has featured some of the world’s brightest experts talking about what it takes to create powerful, evocative brand content that has the right tone and that gets to the right customer at the right time. We’ve recently highlighted both Content Operations and Content Intelligence as some of the key themes coming out… Continue reading AI—More than just another piece of tech
Content Operations: Scaling Personalization
It’s no secret that customers demand personalized experiences and as a result, a robust personalization strategy continues to be top of mind for marketers. In fact, Salesforce found in its 2020 State of Marketing report that 69% of customers expect a connected experience across the different channels offered by a brand.[1] But personalization goes beyond… Continue reading Content Operations: Scaling Personalization
How Red Hat and Pacific Life Digitally Transformed Content Operations for Efficiency, Scale, and Resiliency
The Future of Work arrived much faster than anyone could have anticipated. Despite most media around the world catching onto the fact that the way people work started changing drastically a few months ago, the industry was light on stories of how large teams and departments were coming together in a completely remote, or distributed,… Continue reading How Red Hat and Pacific Life Digitally Transformed Content Operations for Efficiency, Scale, and Resiliency
Content Intelligence: Modern Marketing Demands It
Over the last few weeks and months, Aprimo Sync! has been putting the spotlight on some of the world’s foremost experts on content. Specifically, we’ve been focusing on how to best create, manage, and deliver that content into market. At first glance, it might seem that marketing has been doing this for what seems like… Continue reading Content Intelligence: Modern Marketing Demands It