Investing in a new digital asset management solution is a significant decision for most enterprises, and in most cases, the proponents of the new DAM solution will be required to prepare a business case in order to convince enterprise leaders to move forward with the investment. A complete business case will include a financial analysis… Continue reading Building a Financial Justification for DAM
Blog Tag: Planning & Performance
Eliminating Content Review and Approval Bottlenecks
Content has become vital to marketing success for enterprises in virtually all industries. As a result, the volume of content that marketers must develop and manage is growing dramatically, and the pace of content development is also increasing rapidly. Content review and approval processes are a fact of life in most enterprises, and they can… Continue reading Eliminating Content Review and Approval Bottlenecks
Deconstructing SEA FINRA 17a-4 (WORM Compliance)
Transferring files to a write once, read many (WORM) solution is not enough to meet regulatory requirements on its own. You have to be able to prove that the associated metadata, indices, and other information are also protected. Reducing both financial and reputational risk, while providing peace of mind for marketing and compliance leaders, is… Continue reading Deconstructing SEA FINRA 17a-4 (WORM Compliance)
Compliance: More than a necessary evil
Many marketers work in industries where their marketing materials need to comply with standards laid down by regulatory bodies. Marketing compliance is a topic considered relevant primarily for marketers in the finance or pharmaceutical sectors – but to varying degrees, marketing activities in industries such as retail, Telco, FMCG, and utilities are also subject to… Continue reading Compliance: More than a necessary evil
Digital Darwinism Predicted As Changes in Consumer Behavior Transform Marketing Landscape
The next few years are going to be transformative from a marketing perspective in the financial services sector – partly driven by a new generation of marketing technologies but also continual changes in consumer behavior. This will lead to Digital Darwinism, so says senior financial marketer, Stephen Ingledew, who has held senior executive marketing and… Continue reading Digital Darwinism Predicted As Changes in Consumer Behavior Transform Marketing Landscape