What if you stripped away everything from your team that was not creative? All the unproductive meetings, the constant messaging trying to figure out what’s going on, digging through loads of email conversations to figure out what you’re supposed to be doing, chasing down projects – all vanished! What if your team had everything it… Continue reading Create Without the Crazy
Blog Tag: Planning & Performance
Aprimo Wins Microsoft Media & Communications Partner of the Year Award Ahead of Microsoft Inspire
Aprimo is excited to announce that we’ve won the 2019 Microsoft Partner of the Year Award for Media & Communications! The award recognizes companies that have demonstrated excellence in innovation and implementation of customer solutions for Media and Communications that are based on Microsoft technology. This year Microsoft acknowledged partners in 41 categories in each… Continue reading Aprimo Wins Microsoft Media & Communications Partner of the Year Award Ahead of Microsoft Inspire
4 Characteristics of a Customer-Obsessed Enterprise and Strategies for Becoming One
Customers have higher expectations than they did a decade ago. With the proliferation of digital devices, content, and channels, they know they can get what they want in their moment of need. They’ve received the highest levels of customer experiences from brands like Starbucks and Amazon, and believe they deserve special treatment from every one… Continue reading 4 Characteristics of a Customer-Obsessed Enterprise and Strategies for Becoming One
Optimize Content Use for Omnichannel Marketing and Improved Content ROI
With omnichannel marketing the goal is to create a unique, consistent, and integrated brand experience that increases revenue. The overall consumer outreach is more holistic so regardless of channel, there is consistency and continuity. If customers move from one channel to another their journey should continue seamlessly. Optimizing content use is a necessity for successful… Continue reading Optimize Content Use for Omnichannel Marketing and Improved Content ROI
Agile Continues to be the Future of Marketing
Agile marketing is all the rage these days. CMOs from organizations as varied as IBM and Anheuser-Busch are singing the praises of Agile practices and the results they’re delivering. But are marketers as a whole really making this transition? Is the future of marketing going to be filled with daily standup meetings and kanban boards?… Continue reading Agile Continues to be the Future of Marketing
Power Data-Driven Marketing with Performance Analytics
Do you know if your marketing efforts are really paying off? As a marketing leader, you’re facing incredible disruption from every angle: The explosion of devices, channels, platforms, and data has radically changed how, when, and where you need to interact with your customers. Customers want personalized, meaningful, relevant, and consistent connections with your brand… Continue reading Power Data-Driven Marketing with Performance Analytics
Digital Rights Management 101 DRM Fundamentals for Marketers & Advertisers
What is Digital Rights Management? With the evolution of “all things digital,” the term Digital Rights Management (DRM) has come to mean multiple things. At the core, the principle of Digital Rights Management is to protect the usage of one’s intellectual property according to copyrights in place. Decades ago, and even with some applications today,… Continue reading Digital Rights Management 101 DRM Fundamentals for Marketers & Advertisers
Work is a 4-Letter Word—W#*K!—Productivity is where it’s at
When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel stressed and fatigued? Maybe that 4-letter word even makes you want to utter a few more 4-letter words? For many of us, even just the… Continue reading Work is a 4-Letter Word—W#*K!—Productivity is where it’s at
Make the most of your “use it or lose it” budget
As the end of the year rapidly approaches, many marketers are finding themselves with a little extra money in their marketing budget that needs to be spent by year’s end – or else it’s gone. It’s a common conundrum: You don’t want to lose your money, but you don’t want to waste it, either. Spending… Continue reading Make the most of your “use it or lose it” budget
Low-Code Versus Custom-Code: Which is Right for Your Organization?
In a recent blog post, we discussed the connection between consistent, exceptional customer experiences (CX), and MarTech integration. We also introduced 3 ways to approach the unprecedented level of integration support that’s required to connect data, workflows, and content involved in delivering those experiences. In this blog, I will examine the differences between two of… Continue reading Low-Code Versus Custom-Code: Which is Right for Your Organization?