This post was originally written by Raviv Turner of our Agile Training partner, AgileSherpas, who excel in preparing marketing teams to go agile through training, coaching, and consulting services. It is reposted here with permission. The Agile mindset and corresponding practices are making their way steadily into marketing tactics, but when it comes to strategy,… Continue reading Creating Objectives and Key Results (OKRs) for Agile Marketing Teams
Blog Tag: Planning & Performance
Take Control of The Marketing Chaos in Financial Services
Most financial services and insurance organizations today are struggling to take control of their marketing and customer experiences as many new competitors enter the market and significantly change the landscape. While most firms have some marketing process in place, it’s often a process that means you constantly miss your deadline, burn out teams, go over budget, or… Continue reading Take Control of The Marketing Chaos in Financial Services
Supporting Local Marketers, Build Pipeline | Distributed Marketing
Unknowns and uncertainty are pretty much everything we have right now. With pandemic responses still a long way from being safely lifted, businesses and their local partners in every industry are nonetheless beginning to plan their recovery from the COVID-19 crisis. But it’s undeniable that a lot has changed for most teams: companies are replanning… Continue reading Supporting Local Marketers, Build Pipeline | Distributed Marketing
Where to Start with Agile Marketing Automation
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making. Let’s head back into the kitchen for one more post to answer a very common question in both baking bread and automating Agile marketing is “where do I start?” Let’s get the obvious advice out… Continue reading Where to Start with Agile Marketing Automation
Addressing Spend Optimization Challenges
At Aprimo Sync! 2019, KPMG’s Jason Galloway shared his thoughts about the growing importance of marketing management, why marketers need to better align with finance to build clout, and the growing pressure for marketing teams to demonstrate their value to the business. This interview is adapted from KPMG’s 2019 Sync Presentation presented by Jason Galloway.… Continue reading Addressing Spend Optimization Challenges
Two Shifts in B2B Digital Marketing to Lead Through the Turns
Here in the United Kingdom, we’re now more than a month into the world-changing impact of the coronavirus pandemic. In certain places, a new normal has emerged that’s driving profound changes in business and consumer buying habits. It’s time now to stop the “when everything returns to how it used to be” mindset and start… Continue reading Two Shifts in B2B Digital Marketing to Lead Through the Turns
Structure: A Core Ingredient for High Performing Agile Marketing Teams
What do baking and Agile have in common? A careful arrangement of ingredients can lead to fantastic results.
Surviving and Thriving with Agile Marketing
To survive, in today’s consumer world, teams need to be nimble to deliver rich omnichannel customer experiences, and still respond to fast-moving demands.
The Future of Work: Digital, Disparate, and Demanding
The global pandemic created by the novel coronavirus has ushered in a new reality for businesses. After spending time tracking how companies are dealing with the crisis, we found three main themes of work emerging: Before February 2020, you probably heard these themes in futurist talks at conferences or read about them in maverick research… Continue reading The Future of Work: Digital, Disparate, and Demanding
Every Lifeflow has Its Turns
Lifeflow is a working culture we employ at Aprimo, a system of creation and development that represents a pretty big change from how many companies were working just a few weeks ago. Lifeflow centers the people at your company, leaning on powerful remote work and agile technologies to loosen the mental and physical strains of… Continue reading Every Lifeflow has Its Turns