Your marketing ecosystem – the connectors and integrations you use to build a multi-faceted tech stack – is the key to getting the most out of your digital asset management software investment. DAM integrations simplify the workflow for your content ops teams. Whether you want to blame Apple, Google, Amazon, Netflix, or any one of… Continue reading The 5 Most Important DAM Integrations
Blog Tag: Digital Asset Management
Practice by Doing: How to Make Metadata a Lightbulb Moment for DAM
Dr. Reem El Asaleh is an Associate Professor and Department Chair at Ryerson University in Toronto. Reem sets her students up to succeed by providing an intensive, 12-week course that takes a holistic approach to DAM education. From vendor selection to customer use cases and IT infrastructure, her students learn by doing the work and… Continue reading Practice by Doing: How to Make Metadata a Lightbulb Moment for DAM
Modular Content Challenges and Management Tips
Marketing organizations are under enormous pressure to continuously produce new content that drives impactful customer experiences. Yet, around 40% of the content at most organizations goes unused, according to a recent Aprimo survey. So, where’s the disconnect? The problem is rooted in inaccessibility and lack of insight into what content exists, where it exists, and… Continue reading Modular Content Challenges and Management Tips
Turning Your DAM into a Curiosity Engine
What drives technology is more than just the code that goes into it. Most companies fail to integrate their new techstack, usually due to a lack of organizational buy-in or an existing tech bloat problem. In fact, a recent report by WPVIP states that “86% of marketing orgs cite complexity of integration is the biggest… Continue reading Turning Your DAM into a Curiosity Engine
It’s Time for Better Digital Asset Management (DAM)
Sales, marketing, and customer service teams rely on a constant flow of digital assets to reach and engage with customers. But the ever-increasing cadence of production and distribution makes it difficult to manage a growing asset library effectively. How can you provide teams the access and structure they need without losing control of regulatory and brand objectives? Businesses are turning to technology to secure and administer their digital assets. Digital asset management (DAM) platforms and apps offer the flexibility of access without sacrificing quality or security for your brand and its message.
People, Process, THEN Technology: Approaching Change Management to Successfully Implement New Tech
We all know that implementing a new technology for your business starts and ends with practical change management strategy. As marketers, we know the drill… You buy a shiny new martech tool that you think will be the solution to your marketing success, but when you start the implementation process, unexpected issues arise. Kyle Hufford… Continue reading People, Process, THEN Technology: Approaching Change Management to Successfully Implement New Tech
The Importance of a DAM Health Check
Whether you are new to DAM or not, Kristina Huddart, an expert in Digital Asset Management, covers all the bases. This episode teaches what to prioritize in your DAM journey, how to properly align your roadmap with your strategic objectives, and ultimately, how to perform a “DAM health check” on your tech to ensure no… Continue reading The Importance of a DAM Health Check
Digital Asset Management: 7 Things You Need to Know
An effective Digital Asset Management (DAM) system can be the single source of truth for your assets. Proper organization, management, and governance are the keys to success. Whether you’re just setting up a DAM or thinking about how you can evolve what you’re already using, there’s always something to learn. Here are seven important factors… Continue reading Digital Asset Management: 7 Things You Need to Know
Harness the Power of DAM-CMS Integration to Optimize Content Operations and Accelerate Time to market
To achieve competitive advantage, today’s marketers need the ability to rapidly and continuously create modern digital experiences that are impactful, relevant, and consistently on brand. Integrating your content management system (CMS) with Aprimo enables you to centrally manage your digital assets inside of your DAM, complete with review and approval processes. You can choose when… Continue reading Harness the Power of DAM-CMS Integration to Optimize Content Operations and Accelerate Time to market
Optimizely and Aprimo Announce Strategic Partnership and Powerful Idea-to-Experience Solution for the Modern Marketer
Unleash the power of your data, resources, and insights to optimize the planning, creation, and execution of omnichannel experiences. Convergence is sexy. Only by bringing together what’s disparate can you find yourself at the heart of innovation. As the world of SaaS clashes, converges, folds in and expands outward, there is but one job for a technology… Continue reading Optimizely and Aprimo Announce Strategic Partnership and Powerful Idea-to-Experience Solution for the Modern Marketer