Digging through a disorganized filing system for the right content pieces feels a bit like being the kid who lost their homework in a messy bookbag. It’s frustrating, and it slows down progress. As digital media and available channels grow, this experience only grows more frantic. Marketers simply don’t have the time to dig through… Continue reading Cloud Digital Asset Management: What It Is & What Features Are Most Important
Blog Tag: Digital Asset Management
How a content hub helps companies skip the silos
A content hub is an aspect of a centralized digital platform that allows marketers to store, search for, categorize, share, and measure digital content. A content hub removes the data silos so that marketing teams make the best use of their available digital assets.
Read on to see how a content hub plays an important role in the content lifecycle, from upstream creative to downstream delivery and beyond.
CMS vs. CMP vs. DAM: What Type of Content Management Do You Need?
While terms like “content management system,” “digital asset management,” and “content marketing platform” are occasionally used interchangeably, they’re actually very different. Knowing the differences between these systems makes a significant impact on the performance and management of your digital assets. When should you use a CMS versus a CMP? And how does a robust digital… Continue reading CMS vs. CMP vs. DAM: What Type of Content Management Do You Need?
Metadata Mastery is Key to a Future-Proofed DAM
Marla Watson is a seasoned Digital Asset Manager and self-proclaimed “forever organizer of content.” Marla got into the DAM space by digitally cataloging film reels and physical media for archive collections and the big studios in town, eventually preparing content for digital streaming. That experience has led to managing metadata and implementing DAM systems for… Continue reading Metadata Mastery is Key to a Future-Proofed DAM
The 5 Most Important DAM Integrations
Your marketing ecosystem – the connectors and integrations you use to build a multi-faceted tech stack – is the key to getting the most out of your digital asset management software investment. DAM integrations simplify the workflow for your content ops teams. Whether you want to blame Apple, Google, Amazon, Netflix, or any one of… Continue reading The 5 Most Important DAM Integrations
Practice by Doing: How to Make Metadata a Lightbulb Moment for DAM
Dr. Reem El Asaleh is an Associate Professor and Department Chair at Ryerson University in Toronto. Reem sets her students up to succeed by providing an intensive, 12-week course that takes a holistic approach to DAM education. From vendor selection to customer use cases and IT infrastructure, her students learn by doing the work and… Continue reading Practice by Doing: How to Make Metadata a Lightbulb Moment for DAM
Modular Content Challenges and Management Tips
Marketing organizations are under enormous pressure to continuously produce new content that drives impactful customer experiences. Yet, around 40% of the content at most organizations goes unused, according to a recent Aprimo survey. So, where’s the disconnect? The problem is rooted in inaccessibility and lack of insight into what content exists, where it exists, and… Continue reading Modular Content Challenges and Management Tips
Turning Your DAM into a Curiosity Engine
What drives technology is more than just the code that goes into it. Most companies fail to integrate their new techstack, usually due to a lack of organizational buy-in or an existing tech bloat problem. In fact, a recent report by WPVIP states that “86% of marketing orgs cite complexity of integration is the biggest… Continue reading Turning Your DAM into a Curiosity Engine
It’s Time for Better Digital Asset Management (DAM)
Sales, marketing, and customer service teams rely on a constant flow of digital assets to reach and engage with customers. But the ever-increasing cadence of production and distribution makes it difficult to manage a growing asset library effectively. How can you provide teams the access and structure they need without losing control of regulatory and brand objectives? Businesses are turning to technology to secure and administer their digital assets. Digital asset management (DAM) platforms and apps offer the flexibility of access without sacrificing quality or security for your brand and its message.
People, Process, THEN Technology: Approaching Change Management to Successfully Implement New Tech
We all know that implementing a new technology for your business starts and ends with practical change management strategy. As marketers, we know the drill… You buy a shiny new martech tool that you think will be the solution to your marketing success, but when you start the implementation process, unexpected issues arise. Kyle Hufford… Continue reading People, Process, THEN Technology: Approaching Change Management to Successfully Implement New Tech