Digital transformation. It’s a buzzword tossed around boardrooms and plastered across marketing materials. But beneath the hype lies a powerful truth: businesses that embrace digitalization unlock a world of opportunity. From streamlined processes to enhanced customer experiences, digital transformation can be the key to staying competitive in today’s ever-evolving market. However, the path to digital… Continue reading Change Management for Digital Transformation: Building Success from the Inside Out
Blog Tag: Digital Asset Management
Webinar Recap: Decoding Next-Gen DAM
In this recap blog, we will highlight the key takeaways from our recent webinar on the topic of next-gen digital asset management (DAM) presented by Cathy McKnight from The Content Advisory and Max Mabe from Aprimo. This webinar was presented in conjunction with the release of The Forrester Wave™: Digital Asset Management Systems, Q1 2024.… Continue reading Webinar Recap: Decoding Next-Gen DAM
Aprimo Named a Leader in Digital Asset Management by Independent Research Firm
Aprimo recognized for its intelligent DAM solution that applies AI capabilities This post originally appeared on businesswire.com. CHICAGO, Feb. 12, 2024 — Aprimo, the leader in digital asset management and marketing resource management solutions, today announced it has been named a Leader in The Forrester Wave™ Digital Asset Management (DAM) Systems, Q1 2024 Report by Forrester… Continue reading Aprimo Named a Leader in Digital Asset Management by Independent Research Firm
Announcing Aprimo AI
Delivering the promise of artificial intelligence (AI) in DAM systems We are already in an AI era, with 62% of businesses reporting a significantly higher AI spend in 2024. Also, 73% of US marketers report using generative AI tools in their day-to-day work. Businesses see the game-changing impact AI can have on team productivity based… Continue reading Announcing Aprimo AI
Webinar Recap – Top 5 DAM Trends to Watch in 2024
Join us as we embark on a journey through the five pivotal trends shaping the digital asset management (DAM) landscape in 2024. In this recap of our webinar “Top 5 DAM Trends to Watch in 2024,” we’ll dissect each trend, providing practical insights and strategies for immediate implementation, enriching your content operations: Each trend offers… Continue reading Webinar Recap – Top 5 DAM Trends to Watch in 2024
What is Digital Asset Management?
Brands today have complex media needs, driven in part by buyers’ preferences for rich digital content. In fact, infographics and videos rank among the top five types of media that B2B buyers like to consume.
Cloud Digital Asset Management: What It Is & What Features Are Most Important
Digging through a disorganized filing system for the right content pieces feels a bit like being the kid who lost their homework in a messy bookbag. It’s frustrating, and it slows down progress. As digital media and available channels grow, this experience only grows more frantic. Marketers simply don’t have the time to dig through… Continue reading Cloud Digital Asset Management: What It Is & What Features Are Most Important
How a content hub helps companies skip the silos
A content hub is an aspect of a centralized digital platform that allows marketers to store, search for, categorize, share, and measure digital content. A content hub removes the data silos so that marketing teams make the best use of their available digital assets.
Read on to see how a content hub plays an important role in the content lifecycle, from upstream creative to downstream delivery and beyond.
CMS vs. CMP vs. DAM: What Type of Content Management Do You Need?
While terms like “content management system,” “digital asset management,” and “content marketing platform” are occasionally used interchangeably, they’re actually very different. Knowing the differences between these systems makes a significant impact on the performance and management of your digital assets. When should you use a CMS versus a CMP? And how does a robust digital… Continue reading CMS vs. CMP vs. DAM: What Type of Content Management Do You Need?
Metadata Mastery is Key to a Future-Proofed DAM
Marla Watson is a seasoned Digital Asset Manager and self-proclaimed “forever organizer of content.” Marla got into the DAM space by digitally cataloging film reels and physical media for archive collections and the big studios in town, eventually preparing content for digital streaming. That experience has led to managing metadata and implementing DAM systems for… Continue reading Metadata Mastery is Key to a Future-Proofed DAM