It’s pretty rare to find someone that is both a great cook and a great baker. That’s because baking and cooking require two entirely different skillsets. Both share a similar goal of providing a tasty outcome, but how they approach that outcome differs. With baking, you mix all of your ingredients, throw it in the… Continue reading Cooking Up Complete Content Performance
Blog Tag: Digital Asset Management
Create a Content Hub with DAM Integrations
Customer experience needs only continue to accelerate. In fact, according to PwC, nearly 3 in 4 customers say that customer experience is an important consideration in their purchasing decision. Digital, personalized experiences, and the content that fuels it, are the lifeblood of organizations everywhere in every industry. But even as customer demands for those experiences… Continue reading Create a Content Hub with DAM Integrations
John Horodyski: Hindsight, Insight, Foresight with Data – Power Players
*The Power Players series highlights industry professionals who are expanding the boundaries of content operations, marketing and martech strategy, and digital asset management. Interviews have been lightly edited for clarity and length. The Power Player: John Horodyski a.k.a. The Oracle The Power Play: “It’s all about the data.” Aprimo · Power Players – John Horodyski… Continue reading John Horodyski: Hindsight, Insight, Foresight with Data – Power Players
DAM vs. CMS Complementary or Competitors?
Content management systems and digital asset management solutions may seem like competitors—but actually they work together to help deliver personalized customer experiences.
DAM in 2021 and Beyond: Content Atomization for The Future
Content is only getting more and more important as customer experience quickly becomes a key differentiator for brands in all kinds of industries. Creating that content, taking it from the kernel of an idea into digital (or physical!) reality, takes a lot of time and resources. Most brands, regardless of industry, are spending between 30… Continue reading DAM in 2021 and Beyond: Content Atomization for The Future
The ROI of DAM
With Gartner1 reporting that 44% of CMOs have experienced mid-year budget cuts as a result of the COVID-19 pandemic, it’s understandable that marketing technology purchasing are under more scrutiny and must guarantee a higher return on investment. We know that delivering consistent omnichannel brand experiences requires a number of solutions, but a robust digital asset… Continue reading The ROI of DAM