Do you know what your organization’s content lifecycle looks like? Do you have a plan for managing it as a whole? The term content lifecycle encompasses each phase a piece of content goes through—from ideation and planning to performance management. Just as organizations track their budgets and spend from ideation to distribution of each marketing… Continue reading Why Marketers Must Think of the Lifecycle of Their Content
Blog Tag: Content Lifecycle
6 Steps for Creating a Continuous Content Model
If your brand has challenges related to content, you aren’t alone. Whether it’s content quality, findability, scalability, or measurement, most organizations are struggling with content processes and insights essential to improving the overall customer experience. In fact, according to research and advisory firm SiriusDecisions, 75% of B2B organizations have no formalized content process, and only… Continue reading 6 Steps for Creating a Continuous Content Model
Why Focusing on Customers Creates Positive Experiences
Your organization’s marketing activities should no longer solely focus on your products or services. Instead, they should focus on your customers–and creating a positive, collective experience whenever and wherever they interact with your brand. This marketing shift must occur because you’re no longer just vying for consumer attention for your products or services with your… Continue reading Why Focusing on Customers Creates Positive Experiences
How Aprimo Uses its Tech Stack to Enhance Marketing Operations
A Tech Stack—a comprehensive list or representation of all the systems your organizations uses across its enterprise—can offer a multitude of benefits that go well beyond the IT department. Companies can create Tech Stacks by engaging coordination with stakeholders in IT, HR, marketing, and other departments to identify and create a list or visual representation… Continue reading How Aprimo Uses its Tech Stack to Enhance Marketing Operations
6 Benefits of an Agile Marketing Strategy
According to a 2017 survey by VersionOne, 98% of organizations say they’ve had success with an Agile project. Despite these overwhelming results, only 37% of marketing departments are using an agile strategy, according to The First Annual State of Agile Marketing Report released last month by AgileSherpas. When it comes to marketing, an Agile approach… Continue reading 6 Benefits of an Agile Marketing Strategy
How the Olympics Won A Gold Medal in Storytelling
Our latest blog post shared the idea that customers want a more personal, relevant conversation with brands, not the type of one-way dialogue prevalent today. These changing expectations mean that marketers can no longer market at customers: They must create engaging, empathetic, and memorable stories. In the wake of the past weekend’s Olympics Closing Ceremonies,… Continue reading How the Olympics Won A Gold Medal in Storytelling
3 Reasons Why the Future of Marketing is Agile
If you sit a group of marketers down and ask them to talk about their most painful professional moments, chances are you’ll hear variations on several themes: “We never know if we’re focusing on the right things. There’s so much to do I feel like we’re just running from one campaign to the next.” “I… Continue reading 3 Reasons Why the Future of Marketing is Agile
Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]
To close the marketing gaps, you need control over the four cornerstones required for a stable and strong marketing department — budgets, people, data, and content. Budget: Gain visibility into all spend and easily reallocate budget Does it feel like you’re entering the Bermuda Triangle when it comes time to manage budgets and spending? Visibility… Continue reading Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]
Building a Financial Justification for DAM
Investing in a new digital asset management solution is a significant decision for most enterprises, and in most cases, the proponents of the new DAM solution will be required to prepare a business case in order to convince enterprise leaders to move forward with the investment. A complete business case will include a financial analysis… Continue reading Building a Financial Justification for DAM
5 Benefits of Lead Scoring (And Why Channel Partners Need to Take Advantage of It)
Are your channel partners leveraging lead scoring as part of their marketing strategy? Per Demand Gen Report’s 2016 Lead Scoring Survey, 86% of marketers use lead scoring. If your partners are not qualifying leads, you may want to help them incorporate lead scoring into their marketing and sales efforts. Being able to prioritize leads and… Continue reading 5 Benefits of Lead Scoring (And Why Channel Partners Need to Take Advantage of It)