Launching a brand with a large or remote creative team can be a bit of a roller coaster. The team dives in full of ideas and excitement for delivering assets. But soon, things get muddled. The creative direction isn’t clear, iteration becomes frustrating, and timelines start dragging. Building concepts, exchanging ideas, and deciding on your core brand components should be exciting, not disheartening. It can be, however, with the help of strong, well-constructed brand guidelines.
Blog Tag: Content Lifecycle
Taking a Content-Centric Approach in Regulated Environments
The ability to push content out on a global scale at an accelerated pace that’s on-brand and geo appropriate has been essential to business success over the past couple of years. But now, businesses need to figure out how to do it more effectively and efficiently from ideation through the MLR (medical, legal, and regulatory review) process.
The Evolution of ECM for B2B: What’s Next for Enterprise Content Management?
Internal data and distributed content such as sales numbers, legal documents, financial reporting, and customer-facing content are the driving forces behind your organization. But as the organization grows and collects more data, there comes a greater need for management.
Metadata Mastery is Key to a Future-Proofed DAM
Marla Watson is a seasoned Digital Asset Manager and self-proclaimed “forever organizer of content.” Marla got into the DAM space by digitally cataloging film reels and physical media for archive collections and the big studios in town, eventually preparing content for digital streaming. That experience has led to managing metadata and implementing DAM systems for… Continue reading Metadata Mastery is Key to a Future-Proofed DAM
Turning Your DAM into a Curiosity Engine
What drives technology is more than just the code that goes into it. Most companies fail to integrate their new techstack, usually due to a lack of organizational buy-in or an existing tech bloat problem. In fact, a recent report by WPVIP states that “86% of marketing orgs cite complexity of integration is the biggest… Continue reading Turning Your DAM into a Curiosity Engine
How To Align Compliance with Content Operations to Navigate the Regulatory Maze
Financial services organizations know a thing or two about pressure. Risk management, regulatory policy, the burdens of remaining compliant while always trying to improve efficiencies and speed to market is a tall order. And on top of that, innovation in the solutions that alleviate this pressure are slow to develop, leaving these organizations with siloed… Continue reading How To Align Compliance with Content Operations to Navigate the Regulatory Maze
Optimizely and Aprimo Announce Strategic Partnership and Powerful Idea-to-Experience Solution for the Modern Marketer
Unleash the power of your data, resources, and insights to optimize the planning, creation, and execution of omnichannel experiences. Convergence is sexy. Only by bringing together what’s disparate can you find yourself at the heart of innovation. As the world of SaaS clashes, converges, folds in and expands outward, there is but one job for a technology… Continue reading Optimizely and Aprimo Announce Strategic Partnership and Powerful Idea-to-Experience Solution for the Modern Marketer
Why Optimizing Content Lifecycle Management Matters
Delivering great customer experiences (CX) to market should be the top priority for any company. CX is what defines and differentiates you from the other players and voices in the market. It’s what keeps your customers engaged, inspired, and loyal to your brand. But many organizations struggle with CX because of poor content operations. With… Continue reading Why Optimizing Content Lifecycle Management Matters
Scale Content Operations: Understand the When and Why of Your Marketing
Every single marketing team has talent. Coming up with clever campaigns, pitching ideas that seem guaranteed to build pipeline, and generating promising initiatives are rarely the biggest problems facing a team. More often than not, the bigger issue is actually scaling how they create personalized content so that the process is smoother, less time consuming,… Continue reading Scale Content Operations: Understand the When and Why of Your Marketing
Top 3 Ways Content Reuse Can Help You Scale
It’s not exactly shocking, but brands in every industry want the content they create to really strike home with their customers. Brands want to create content that’s personalized and tailor made for each and every person in their audience, across every single channel they operate in. With digital experiences becoming even more important amid the… Continue reading Top 3 Ways Content Reuse Can Help You Scale