As a creative contributor, you have the best job in the world, right? You get to start your day in a studio working on brilliant pieces of art with every resource you could possibly need at your fingertips. There’s coffee flowing, music streaming, and production of abundant pieces of award-winning creative. Right? Wrong! More realistically,… Continue reading The Top 3 Reasons Creatives Need a DAM
Blog Tag: Content Lifecycle
Digital Rights Management 101 DRM Fundamentals for Marketers & Advertisers
What is Digital Rights Management? With the evolution of “all things digital,” the term Digital Rights Management (DRM) has come to mean multiple things. At the core, the principle of Digital Rights Management is to protect the usage of one’s intellectual property according to copyrights in place. Decades ago, and even with some applications today,… Continue reading Digital Rights Management 101 DRM Fundamentals for Marketers & Advertisers
Metadata & Taxonomy Are the Menus for Your DAM Restaurant
I discussed in my last blog about how Digital Asset Management offers organizations a single source of truth for all their customer experience assets, from images, photos, and videos, to 3D, audio, and editorial content. But DAM is more than just a parking lot where those assets sit. DAM is an interactive solution that enables… Continue reading Metadata & Taxonomy Are the Menus for Your DAM Restaurant
Do You Need DAM? Five Questions to Determine Your DAM Needs
Digital Asset Management (DAM) is increasingly an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM? Do you need DAM? How can a DAM tool help marketers? What Is DAM? On the surface, DAM technology appears to have some similar content management features – like the ability to… Continue reading Do You Need DAM? Five Questions to Determine Your DAM Needs
Manage All Content in One Place with Article Editor
Companies are being tasked with producing an increasing variety of content types and are quickly realizing they need a central place to manage them all. So how do they keep up with the growing demands of all their various content? First, they need to step back and understand exactly what content they have and how… Continue reading Manage All Content in One Place with Article Editor
The Continuing Growth of DAM in the Cloud
Forrester Research recently published its latest vendor landscape report covering digital asset management solutions. The Forrester report provides detailed profiles of 29 DAM solutions, including ADAM (now part of Aprimo). If you are thinking about acquiring a new DAM solution for your organization, this report will be a useful resource, and you can download a… Continue reading The Continuing Growth of DAM in the Cloud
Low-Code Versus Custom-Code: Which is Right for Your Organization?
In a recent blog post, we discussed the connection between consistent, exceptional customer experiences (CX), and MarTech integration. We also introduced 3 ways to approach the unprecedented level of integration support that’s required to connect data, workflows, and content involved in delivering those experiences. In this blog, I will examine the differences between two of… Continue reading Low-Code Versus Custom-Code: Which is Right for Your Organization?
The Importance of Integration in Customer Experiences
Gartner’s latest CMO Spend Survey revealed that nearly 1/3 of all marketing spend is allocated to technology. That’s likely because CMOs are now more at ease greenlighting digital purchases—such as customer experience (CX) solutions—as a result of a proliferation of configurable, user-friendly, cloud-based technology that comes with a price that fits into their operational budget.… Continue reading The Importance of Integration in Customer Experiences
Aprimo Connect Offers Integration Support for Your Marketing Ecosystem
Delivering relevant, omnichannel customer experiences (CX) often requires that organizations utilize an unprecedented level of solutions—and integration support for them–to better manage and connect their data, workflows, and content. In fact, Gartner’s recently released CMO Spend Survey for 2018-2019 found that MarTech solutions now account for 29% of a CMO’s budget compared to 22% in… Continue reading Aprimo Connect Offers Integration Support for Your Marketing Ecosystem
Content Lifecycle Management Using Innovative Technology
As we have discussed in previous blogs, your content is alive! Regardless of type, format or channel, your content naturally moves through a lifecycle framework. And at every stage of this lifecycle, marketers must utilize technology to help effectively ensure there are no bottlenecks to delivering accurate, engaging content. So which technology solutions should you… Continue reading Content Lifecycle Management Using Innovative Technology