The Future of Work arrived much faster than anyone could have anticipated. Despite most media around the world catching onto the fact that the way people work started changing drastically a few months ago, the industry was light on stories of how large teams and departments were coming together in a completely remote, or distributed,… Continue reading How Red Hat and Pacific Life Digitally Transformed Content Operations for Efficiency, Scale, and Resiliency
Blog Tag: Content Lifecycle
Content Intelligence: Modern Marketing Demands It
Over the last few weeks and months, Aprimo Sync! has been putting the spotlight on some of the world’s foremost experts on content. Specifically, we’ve been focusing on how to best create, manage, and deliver that content into market. At first glance, it might seem that marketing has been doing this for what seems like… Continue reading Content Intelligence: Modern Marketing Demands It
DAM 101 for Financial Services
Businesses create so much content. One Aprimo customer has created over 10 million pieces of digital content alone. And that’s only counting the content they actually use: they archived over 20 million other pieces of content they weren’t using. Financial services companies are seeing an explosion of content. For wealth and asset management firms, for example, reaching the next… Continue reading DAM 101 for Financial Services
Supporting Local Marketers, Build Pipeline | Distributed Marketing
Unknowns and uncertainty are pretty much everything we have right now. With pandemic responses still a long way from being safely lifted, businesses and their local partners in every industry are nonetheless beginning to plan their recovery from the COVID-19 crisis. But it’s undeniable that a lot has changed for most teams: companies are replanning… Continue reading Supporting Local Marketers, Build Pipeline | Distributed Marketing
Forrester Names Aprimo a Leader In Marketing Resource Management
As 2020 rolls on, I’m thrilled to see companies invest in customer experience. And the investment’s paying off: 84% of companies that have focused on improving customer experience report an increase in their revenue. Brands are quickly retooling their technology stacks to compete on differentiated customer experience. While many brands have focused their tech stack on… Continue reading Forrester Names Aprimo a Leader In Marketing Resource Management
Life Sciences: Keeping Content Compliant with DAM
Here’s a question: If you don’t have a true understanding of how your promotional material is being used around the world, and you aren’t managing or planning the distribution of that material, is your company actually compliant? Being compliant means much more than just completing MLR reviews for your promotional materials. As life sciences organizations… Continue reading Life Sciences: Keeping Content Compliant with DAM
APEX Award Winner Q&A – CVS
Every year, we recognize Customer and Alliance Partners who use our solutions to drive marketing excellence at their respective companies and in the Aprimo community with the Aprimo Excellence (APEX) award. This blog series highlights past APEX award winners and where they are now. DAM Is Good for CVS’s Health Laura Patterson of CVS Health,… Continue reading APEX Award Winner Q&A – CVS
5 Tips for Helping to Design and Build Content Production Workflows
One of the most annoying/difficult/frustrating (pick your own word) things about being a modern marketer is the constant pressure to produce fresh content that supports all of your organization’s needs. According to the Content Marketing Institute, most marketers acknowledge that their content marketing efforts are kind of ‘meh’ when it comes to success, with only… Continue reading 5 Tips for Helping to Design and Build Content Production Workflows
How is DAM different from Cloud Content Management and Enterprise File Sync & Share?
Without a doubt, the most common question I get about Digital Asset Management solutions is: How is a DAM different from something like OneDrive, Box, or Dropbox? As I answer that question here, let’s agree on two basic assumptions: OK, so what’s the difference you ask? Let’s start by describing the markets and you’ll immediately… Continue reading How is DAM different from Cloud Content Management and Enterprise File Sync & Share?
DAM 101: How digital asset management empowers and modernizes customer experiences
Businesses create so much content. One Aprimo retail customer has created over 10 million pieces of digital content alone. And that’s only counting the content they actually use. They archived over 20 million other pieces of content they weren’t using! The number seems staggering until you start doing the math. Imagine you’re a sportwear company… Continue reading DAM 101: How digital asset management empowers and modernizes customer experiences