Every single marketing team has talent. Coming up with clever campaigns, pitching ideas that seem guaranteed to build pipeline, and generating promising initiatives are rarely the biggest problems facing a team. More often than not, the bigger issue is actually scaling how they create personalized content so that the process is smoother, less time consuming,… Continue reading Scale Content Operations: Understand the When and Why of Your Marketing
Blog Tag: Content Lifecycle
Top 3 Ways Content Reuse Can Help You Scale
It’s not exactly shocking, but brands in every industry want the content they create to really strike home with their customers. Brands want to create content that’s personalized and tailor made for each and every person in their audience, across every single channel they operate in. With digital experiences becoming even more important amid the… Continue reading Top 3 Ways Content Reuse Can Help You Scale
Aprimo Interview with John Horodyski, Optimity Advisors
The DAM Titan Speaks – Interview with John Horodyski, Information Management Lead at Optimity Advisors We all know how difficult and how strange a year 2020 has been. With the pandemic raging since March, many industries have been forced to quickly reimagine and deploy new ways for their teams to work remotely. Digital Asset Management (DAM)… Continue reading Aprimo Interview with John Horodyski, Optimity Advisors
Sync! Season 2: Turning Ideas into Reality
As we wind down 2020 (thankfully), I want to take a moment to reflect on Season 2 of Sync! that’s coming to a close. In a normal year, Sync! would have been a two- or three-day experience and once that weekend ended we’d put Sync! back in the closet until the next year. But, finding… Continue reading Sync! Season 2: Turning Ideas into Reality
Deconstructing FDA 2253 Form Requirements and What it Means for the Content Lifecycle
Creating engaging, effective content can take a lot of effort, no matter what industry you’re in. In the Life Sciences industry, all of that work coordinating resources to produce on-brand, localized materials is just the first step of a long process of regulatory review and approval. Brand Managers in Life Sciences have a responsibility to… Continue reading Deconstructing FDA 2253 Form Requirements and What it Means for the Content Lifecycle
DAM in 2021 and Beyond: Content Atomization for The Future
Content is only getting more and more important as customer experience quickly becomes a key differentiator for brands in all kinds of industries. Creating that content, taking it from the kernel of an idea into digital (or physical!) reality, takes a lot of time and resources. Most brands, regardless of industry, are spending between 30… Continue reading DAM in 2021 and Beyond: Content Atomization for The Future
The ROI of DAM
With Gartner1 reporting that 44% of CMOs have experienced mid-year budget cuts as a result of the COVID-19 pandemic, it’s understandable that marketing technology purchasing are under more scrutiny and must guarantee a higher return on investment. We know that delivering consistent omnichannel brand experiences requires a number of solutions, but a robust digital asset… Continue reading The ROI of DAM
Your Dam Isn’t Just an Image Library
When most people imagine a content repository, they think of nicely categorized images with preview panes. Even though that’s a somewhat dated view, I still see a lot of brands fail to set the bar high enough for their DAMs because they aren’t thinking about the big picture of rich media experiences. Do I notice… Continue reading Your Dam Isn’t Just an Image Library
AI—More than just another piece of tech
Sync! Season 1 has featured some of the world’s brightest experts talking about what it takes to create powerful, evocative brand content that has the right tone and that gets to the right customer at the right time. We’ve recently highlighted both Content Operations and Content Intelligence as some of the key themes coming out… Continue reading AI—More than just another piece of tech
Content Operations: Scaling Personalization
It’s no secret that customers demand personalized experiences and as a result, a robust personalization strategy continues to be top of mind for marketers. In fact, Salesforce found in its 2020 State of Marketing report that 69% of customers expect a connected experience across the different channels offered by a brand.[1] But personalization goes beyond… Continue reading Content Operations: Scaling Personalization