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Introduction In the fast-paced world of marketing, staying ahead of the competition and delivering impactful experiences to consumers is crucial. One of the key challenges marketers face is managing and scaling their content efforts efficiently. To address this, Aprimo offers an AI-Powered Content Operations Platform that empowers marketers to transform their content strategies, unlock the… Continue reading Revolutionizing Content Operations: Aprimo’s AI-Powered Platform

The modern business understands that without content, there is no experience. Content is the fuel for everything we do, which is why developing a holistic view of all your organization’s content, people, and processes is essential to elevating your content strategy to the same priority as your customer strategy. Content360° is the unification of the… Continue reading What is Content360°

YBS Group sought a system that could help enhance its overall quality of marketing as well as improve audit results and decrease risk. Challenge The Yorkshire Building Society relied on disjointed, manual processes to manage financial promotions campaigns across its various entities. The organization required its marketing staff to use “job bags,” which included handwritten… Continue reading Yorkshire Success Story

On the heels of two unsuccessful Workflow and DAM implementations, Union Bank needed a modern solution that its marketers, business, compliance partners, and agencies could use to manage all aspects of the content lifecycle. Marketing and other departments were mired in manual processes, unable to scale content management operations to meet demand. Using Aprimo Digital… Continue reading Union Bank Success Story

Challenge Like every brand in highly regulated industries, Standard Life had plenty of challenges they needed to tackle, from carrying content through restructures and mergers to bridging gaps in compliance. Standard Life needed to ensure that all of the marketing content they produced, stored, and distributed met the exacting demands of regulatory bodies in the… Continue reading Standard Life Success Story

Challenge Fragmented Workflow Saps Productivity Splunk helps its clients bring data to every question, decision, and action seamlessly. To achieve the same kind of seamlessness in their own marketing workflow, the company needed to veer away from a fragmented approach that didn’t offer the cross-functional and concurrent collaboration needed to get things done efficiently. For… Continue reading Splunk Success Story

Challenge SOS Children’s Villages lacked a way to centrally store and manage the marketing assets it’s various member associations use for fundraising and donor impact campaigns. These activities include stories, images, open design files, and videos pertaining to the children it serves. The organization stored an immense volume of content on various databases that had… Continue reading SOS Children’s Village Success Story

Organizations need to be, well, organized. But as a company adapts to new circumstances over time, teams can grow apart from each other and start doing things their own way. Once a team gets used to a process—no matter how inefficient—they might resist changing that process, even if a change could mean higher productivity and… Continue reading Pacific Life Success Story

Challenge Securing charitable contributions relies on NPF’s ability to create and deliver compelling digital experiences through storytelling, pictures, and videos. In order to support more than 400 national park sites across the country, NPF needs to manage the exciting and powerful content that constantly flows into the organization, whether it’s through employees collecting the information… Continue reading National Park Foundation Success Story

Challenge A Shift to Salesforce Means Big Changes. Deploying Salesforce—Marketing Cloud, Service Cloud, Sales Cloud—the shared services marketing group at KPMG needed to move many more pieces into position to start transitioning their sales team to get the most out of the platform. The group put out an RFP in search of a vendor that… Continue reading KPMG Success Story