Citizens Bank Success Story

Challenge Citizens Bank, like most financial services companies, creates advertising materials promoting their offerings and a huge amount of non-advertising documents like service messages, alerts, and disclosures. The trick is that most of those pieces of content need to be reviewed by members of marketing, legal, and risk. One of the biggest challenges Citizens Bank… Continue reading Citizens Bank Success Story

Bank of America Success Story

Challenge To optimize marketing procedures, improve visibility of marketing spend, and better align their marketing efforts to strategic objectives, Bank of America’s Corporate Marketing and Communications team reevaluated the way they plan, execute, and measure their marketing efforts. Over the course of their reevaluation, the Corporate Marketing and Communications identified several problem areas that they… Continue reading Bank of America Success Story

AT&T Success Story

Challenge Through regionalized marketing, AT&T Consumer Marketing which includes Mobility, DIRECTV, Internet, and other divisions faced some key challenges with executing effective marketing programs. AT&T Creative Services was feeling the pressure from the ongoing integration of the wired and wireless worlds as well as the economic downturn. It needed a single view of marketing campaigns… Continue reading AT&T Success Story

AIG Success Story

Challenge Lack of alignment across AIG L&R teams Responsible for strategic planning and development for Marketing and Brand Management, Kim Adams, Vice President at AIG, leads an international award-winning team of account executives, creative, and production professionals focused on serving several business lines, including Life Insurance, Annuities, and Group Retirement. The teams used different productivity… Continue reading AIG Success Story

Aprimo UK Terms and Conditions

Aprimo UK Terms and Conditions These Terms and Conditions were last updated on March 3, 2021. These terms and conditions (this “Agreement”) are made as of the date shown on the Order Form (“Effective Date”) between Aprimo Marketing Operations UK Ltd (registered in England and Wales under Company No: 10162761) whose registered office is at Suite… Continue reading Aprimo UK Terms and Conditions


These Evaluation Terms and Conditions (this “Agreement”) govern the access and use of the software-as-a-service platform (the ”System”) provided by Aprimo US LLC, a Delaware limited liability  company, having an address at 230 W Monroe Street, Suite 1200, Chicago, IL 60606, and its affiliates (“Aprimo”). The individual accessing and using the System (the “Customer”) accepts this Agreement as… Continue reading APRIMO EVALUATION TERMS AND CONDITIONS

See What Makes Aprimo a Leader

The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022 gives brands like Mastercard the information they need to choose the best DAM solution for their business.

The DAM Capability Model

The DAM Capability Model provides an objective view into many different types of organizational operations— from technical IT to human resources to architectural project management,—and can be applied across use cases and industries. What’s inside?

The State of Content Operations 2022

With most customer interactions now taking place via digital channels, content has become the conversations we used to have with customers – making content one of the most important and strategic imperatives for today’s businesses. We recently asked content and marketing leaders across a wide variety of industries about their content operation strategies – what… Continue reading The State of Content Operations 2022