Month: March 2023

Challenge To optimize marketing procedures, improve visibility of marketing spend, and better align their marketing efforts to strategic objectives, Bank of America’s Corporate Marketing and Communications team reevaluated the way they plan, execute, and measure their marketing efforts. Over the course of their reevaluation, the Corporate Marketing and Communications identified several problem areas that they… Continue reading Bank of America Success Story

Challenge Through regionalized marketing, AT&T Consumer Marketing which includes Mobility, DIRECTV, Internet, and other divisions faced some key challenges with executing effective marketing programs. AT&T Creative Services was feeling the pressure from the ongoing integration of the wired and wireless worlds as well as the economic downturn. It needed a single view of marketing campaigns… Continue reading AT&T Success Story

Challenge Lack of alignment across AIG L&R teams Responsible for strategic planning and development for Marketing and Brand Management, Kim Adams, Vice President at AIG, leads an international award-winning team of account executives, creative, and production professionals focused on serving several business lines, including Life Insurance, Annuities, and Group Retirement. The teams used different productivity… Continue reading AIG Success Story