Blog Tag: generative ai

CEO Corner It has been an exciting few months for content strategy and marketing. I do not believe that a single marketer has not been tracking the rapid rise of generative AI. For marketing (and maybe for everyone else), AI represents a change equal to digital, radio, TV, or the printing press. The amount of noise around the… Continue reading 5 Things You Can Be Doing Today to Prepare For AI Marketing

Generative Pre-trained Transformer (GPT) models have revolutionized the field of natural language processing by offering state-of-the-art performance in various tasks, such as text generation, translation, summarization, and question-answering. However, to harness the full potential of GPT models for specific tasks or domains, it is essential to adapt them using the right training strategy. Choosing the… Continue reading AI Training: Choosing the Right Strategy for Your GPT Solution

AI is rapidly transforming the way we live and work, offering seemingly limitless potential for further advancements. As AI continues to evolve at warp speed, we must consider its potential benefits and challenges and take proactive measures to ensure its development and deployment are aligned with ethical principles. Technology companies have a responsibility to be… Continue reading Aprimo’s Principles on Artificial Intelligence in Content Operations 

It’s clear that marketing will go all in on generative AI. The opportunity and potential have been well documented. In a recent meeting with my AI team at Aprimo, I asked, “We understand what will get easier. The question is, will anything get harder?” I was amazed that in a few short minutes, I had documented over a dozen… Continue reading Generative AI Doesn’t Make Content Marketing Easier, Just Hard In a Different Way

Today’s organizations are creating an unprecedented volume of content to meet customer demand for great experiences. But the exponential growth of digital content has made it challenging for companies to manage their vast repositories of data efficiently. From images and videos to documents, audio files, and much more, enterprises face the daunting task of organizing,… Continue reading Enhancing Digital Asset Management Software With AI

Welcome to part three of the Aprimo Generative AI Guidebook! If you missed parts one or two, you can find them here: In part two, you could see how more specific prompting can get you much closer to brand-compliant messaging from ChatGPT. While this is a great way to start giving content creators guidance to… Continue reading The Aprimo Generative AI Guidebook: Part Three

Content Operations are a strategic imperative for today’s organizations, driving competitive edge by enabling organizations to deliver exceptional, personalized customer experiences. Artificial Intelligence (AI) plays a critical role in optimizing content operations across the content lifecycle, from ideation through distribution.   With new tools like ChatGPT making waves and achieving widespread adoption, the capabilities and benefits… Continue reading 5 Key Considerations for Leveraging AI In Content Operations 

In case you missed it, check out part one, which focused on the big-picture view of generative AI’s impact on Content Operations and Digital Asset Management. We also highlighted how to take the first steps of managing generative AI content at scale to help ensure brand compliance, manage risk, and identify opportunities for generative AI… Continue reading The Aprimo Generative AI Guidebook: Part Two

Generative AI is here! Chances are, anyone who works on content in your company is already using tools like ChatGPT to generate or alter content more rapidly than ever before. This is the most disruptive technology to arrive in the content operations world since the early days of moving from spreadsheets to software-powered automation. Now… Continue reading The Aprimo Generative AI Guidebook: Part One

Today we announced our new integration for OpenAI’s ChatGPT technology through Microsoft Azure OpenAI Service to improve our industry-leading content operations platform. This integration is a first in the DAM category and is pivotal for businesses to create better efficiencies across teams, drive time to market, and scale on-brand asset creation and distribution across all channels. Read the full press release here.