When Yeats said that “love comes in at the eye,” we’re sure he wasn’t talking about visual marketing. But it’s as true for marketers today as it was for poets a century ago—the images and iconography used in your marketing are essential to making an emotional connection with customers. In fact, according to research, when… Continue reading Image Management: What It Is (and 5 Examples)
Blog Tag: Content Management
How to Improve Your Content Management Strategy
Data librarians do more than set up cloud servers or write access policies. In fast-growing organizations, they harness the full potential of data and tame the chaos of an ever-expanding content collection. To harness the potential of your internal content, you need a mix of strategy, tools, and insight. If you’re overwhelmed by the start of… Continue reading How to Improve Your Content Management Strategy
How a content hub helps companies skip the silos
A content hub is an aspect of a centralized digital platform that allows marketers to store, search for, categorize, share, and measure digital content. A content hub removes the data silos so that marketing teams make the best use of their available digital assets.
Read on to see how a content hub plays an important role in the content lifecycle, from upstream creative to downstream delivery and beyond.
CMS vs. CMP vs. DAM: What Type of Content Management Do You Need?
While terms like “content management system,” “digital asset management,” and “content marketing platform” are occasionally used interchangeably, they’re actually very different. Knowing the differences between these systems makes a significant impact on the performance and management of your digital assets. When should you use a CMS versus a CMP? And how does a robust digital… Continue reading CMS vs. CMP vs. DAM: What Type of Content Management Do You Need?
The Evolution of ECM for B2B: What’s Next for Enterprise Content Management?
Internal data and distributed content such as sales numbers, legal documents, financial reporting, and customer-facing content are the driving forces behind your organization. But as the organization grows and collects more data, there comes a greater need for management.