If the last few years have taught us anything, it’s that we are better together even when we are apart. Creative collaboration has become more challenging as the world has gone remote. While the pandemic highlighted the need to bridge the virtual gap, striking a careful balance between team life and independent work is essential. Read the blog to explore the key elements of creating a high-performing, collaborative environment—virtually or in person.
Blog Tag: Brand Management
How to Align People, Process and Tech with Brand Guidelines
Launching a brand with a large or remote creative team can be a bit of a roller coaster. The team dives in full of ideas and excitement for delivering assets. But soon, things get muddled. The creative direction isn’t clear, iteration becomes frustrating, and timelines start dragging. Building concepts, exchanging ideas, and deciding on your core brand components should be exciting, not disheartening. It can be, however, with the help of strong, well-constructed brand guidelines.
Your Buyer’s Biggest Fear is Your Best Marketing Ammunition
If you are one of the 90% of companies refusing to place pricing on your website, this episode is for you. Renowned Keynote Speaker, and Author of “They Ask, You Answer,” Marcus Sheridan, comes in hot with tips on how to own the conversation around your products and services, why gatekeeping product value may hurt you in the long run, and how to use your buyers’ biggest fears as marketing ammunition.
Five Customer-Winning Brand Management Tactics (With Examples)
When building a brand, consistency and clarity are essential. Messaging, brand assets, and marketing strategies all combine to create cohesive alignment results.
When done well, a successful brand delivers outstanding customer experiences, increases awareness, and builds long-lasting customer loyalty. But building a brand is about more than fonts and color schemes. It requires collective strategies that ensure customers not only recognize but prefer your brand. This is why 70% of brand marketers cite awareness-building as a top priority for their products.