Agile marketing allows marketers to get their message to their audience quickly, stay nimble in the face of changing market data, and continuously improve their campaigns for maximum benefit. This article introduces the basic concepts and benefits of the agile methodology and how it can be applied to content operations teams.
Blog Tag: agile marketing
Andrea Fryrear: Marketing is the Trojan Horse for Agile Adoption – Power Players
*The Power Players series highlights industry professionals who are expanding the boundaries of content operations, marketing and martech strategy, and digital asset management. Interviews have been lightly edited for clarity and length. The Power Player: Andrea Fryrear a.k.a. The Trailblazer The Power Play: “Make Marketing agile first—the rest will follow.” Aprimo · Power Players –… Continue reading Andrea Fryrear: Marketing is the Trojan Horse for Agile Adoption – Power Players