The State of Content Operations 2022

With most customer interactions now taking place via digital channels, content has become the conversations we used to have with customers – making content one of the most important and strategic imperatives for today’s businesses.

We recently asked content and marketing leaders across a wide variety of industries about their content operation strategies – what types of content they manage, how they are managing it, the problems they face, and what they would like to improve.

This report covers why:

  • Insight into business value can be a black hole
  • Disjointed tech and processes create chaos and bottlenecks
  • Organizations can’t keep pace with digital
  • Content-related goals need to be focused on customer experience
  • Optimizing content operations is critical to business success
  • Organizations are making content operations an urgent priority

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