The FADEL Rights Cloud Connector ensures that customers are able to deliver personalized and engaging customer experiences that meet corporate standards for content compliance. Marketers at global brands can easily verify, automate and manage sophisticated digital asset rights across multidimensional and simultaneous attributes (e.g., talent/celebrity contracts, event sponsorship agreements, in-market time periods, and region suitability among others). Companies are able to associate rights-managed digital assets stored in Aprimo Digital Asset Management with the agreements and releases that are maintained within Rights Cloud – driving intelligent rights inheritance across all assets. The connector empowers your teams to check and clear usage rights in real-time, pre- and post-production, from directly within Aprimo. End users gain instant visibility into rights and restrictions without disruption to their existing processes; and rights inheritance allows contract amendments to propagate across all assets for ease of maintenance.