Very few of us do our best work when we’re disorganized. It’s even harder to perform when the mess is digital. Large repositories of information and assets must be well-organized and easily searchable to be useful. But organizing those assets can seem overwhelming. Often, content libraries grow unmanageable over time, with valuable assets squirreled away… Continue reading The Modern Guide to Successful Content Architecture
Blog Tag: modular content
What is Modular Content & Why its Necessary Today
Modular content is one method of streamlining and automating the content creation process. It helps marketers maximize the use of their current assets while addressing some of their biggest challenges: speed to market, risk mitigation, scalability, and digital waste reduction. How does the modular content approach work, and what other benefits does it deliver for busy marketing teams growing brands? This article covers everything you need to know to move your content operations to a modular model.
Modular Content Challenges and Management Tips
Marketing organizations are under enormous pressure to continuously produce new content that drives impactful customer experiences. Yet, around 40% of the content at most organizations goes unused, according to a recent Aprimo survey. So, where’s the disconnect? The problem is rooted in inaccessibility and lack of insight into what content exists, where it exists, and… Continue reading Modular Content Challenges and Management Tips
How to Optimize Content Ops with Modular Content Strategy
This article originally appeared on CMSwire.com According to Gartner’s latest CMO spend survey, marketing budgets are rapidly dropping. As a percentage of company revenue, they fell from 11% in 2020 to 6.4% in 2021 — the lowest it’s ever been since Gartner has fielded the survey. But despite the drop in budget and resources, content… Continue reading How to Optimize Content Ops with Modular Content Strategy