Derek Panzarello is a Senior Graphic Designer and DAM Administrator for AmerisourceBergen, a leading international healthcare company and Aprimo customer. During this discussion, Derek explains how he and his team developed, organized, and communicated a digital asset management solution concurrent with a full global rebrand. Follow Derek on LinkedIn! Skip to Topic: 11:28 – Is it… Continue reading DAM: Is Your Content Juice Worth the Squeeze?
Blog Tag: content operations
People, Process, THEN Technology: Approaching Change Management to Successfully Implement New Tech
We all know that implementing a new technology for your business starts and ends with practical change management strategy. As marketers, we know the drill… You buy a shiny new martech tool that you think will be the solution to your marketing success, but when you start the implementation process, unexpected issues arise. Kyle Hufford… Continue reading People, Process, THEN Technology: Approaching Change Management to Successfully Implement New Tech
Why Is Content Ops So Hot Right Now?
Customers Are in the Driver’s SeatThree Reasons Why Content Ops is Heating UpYour CX is Your Competitive EdgeAgile Marketing and Content OperationsContent Ops Balances Speed with Risk Mitigation Customers are in the driver’s seat Can you imagine going into a sharp turn at over 200 miles per hour? That’s exactly what’s happening during a NASCAR… Continue reading Why Is Content Ops So Hot Right Now?
How to Optimize Content Ops with Modular Content Strategy
This article originally appeared on CMSwire.com According to Gartner’s latest CMO spend survey, marketing budgets are rapidly dropping. As a percentage of company revenue, they fell from 11% in 2020 to 6.4% in 2021 — the lowest it’s ever been since Gartner has fielded the survey. But despite the drop in budget and resources, content… Continue reading How to Optimize Content Ops with Modular Content Strategy
How To Align Compliance with Content Operations to Navigate the Regulatory Maze
Financial services organizations know a thing or two about pressure. Risk management, regulatory policy, the burdens of remaining compliant while always trying to improve efficiencies and speed to market is a tall order. And on top of that, innovation in the solutions that alleviate this pressure are slow to develop, leaving these organizations with siloed… Continue reading How To Align Compliance with Content Operations to Navigate the Regulatory Maze
7 Tips for Building Bolder Brands with Content Operations
This blog post is adapted from Stop Thinking ‘Digital Experience’ and Start Thinking ‘Brand Experience’ written by Sam Chapman and appearing at CMSWire.com. Building a brand that delivers incredible customer experiences takes more than imagination and grit. It takes exceptional content—and exceptional content strategy. Content is the one thing that companies make most of, yet… Continue reading 7 Tips for Building Bolder Brands with Content Operations
Content Operations Platform: What is it? And why do I need it?
Customers demand personalized experiences at every interaction. But organizations today struggle because of poor content operations. Here’s how an end-to-end content operations platform can help you win the race and bring your brand forward. Digital content operations and triathlons have a lot in common. When you dive into defining content operations and all that it… Continue reading Content Operations Platform: What is it? And why do I need it?