What is Content Governance? Content governance is the process of creating, organizing, and managing content across an organization in a way that meets organizational needs. This process includes setting rules for content creation, publishing, storage, and retrieval. Content governance aims to ensure that all content is up-to-date, accurate, and compliant with applicable laws or regulations.… Continue reading Tactics & Tools for Content Governance
Blog Tag: content operations
Aprimo and SecureCHEK AI Partner to Transform Content Operations in Pharmaceutical Industry
Partnership to launch first high-volume, content-centric solution to speed compliant materials to market A version of this article originally appeared on businesswire.com CHICAGO – May 16, 2023 – Aprimo, an industry-leading provider of digital asset management and marketing resource management solutions, and SecureCHEK AI, a leading Artificial Intelligence (AI) software company, today announced their partnership to… Continue reading Aprimo and SecureCHEK AI Partner to Transform Content Operations in Pharmaceutical Industry
Best Practices for Building a Better Content Calendar
“Publish or perish” doesn’t just apply to academics. To build brand awareness and drive conversion, customers need a steady stream of content published at the right time. It’s vitally important to adhere to an organized schedule, as some studies suggest organized marketers were nearly seven times more likely to report success than their peers. To… Continue reading Best Practices for Building a Better Content Calendar
How the agile marketing strategy boosts content operations success
Agile marketing allows marketers to get their message to their audience quickly, stay nimble in the face of changing market data, and continuously improve their campaigns for maximum benefit. This article introduces the basic concepts and benefits of the agile methodology and how it can be applied to content operations teams.
How to Align People, Process and Tech with Brand Guidelines
Launching a brand with a large or remote creative team can be a bit of a roller coaster. The team dives in full of ideas and excitement for delivering assets. But soon, things get muddled. The creative direction isn’t clear, iteration becomes frustrating, and timelines start dragging. Building concepts, exchanging ideas, and deciding on your core brand components should be exciting, not disheartening. It can be, however, with the help of strong, well-constructed brand guidelines.
Taking a Content-Centric Approach in Regulated Environments
The ability to push content out on a global scale at an accelerated pace that’s on-brand and geo appropriate has been essential to business success over the past couple of years. But now, businesses need to figure out how to do it more effectively and efficiently from ideation through the MLR (medical, legal, and regulatory review) process.
Bank of America Implements Compliance Controls and Increases Productivity with Reporting
Regarded as one of the world’s leading financial institutions, Bank of America serves 67 million individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. For 20 years, Bank of America, Aprimo, and Aprimo partner Solutions Plus Consulting… Continue reading Bank of America Implements Compliance Controls and Increases Productivity with Reporting
DAM: Is Your Content Juice Worth the Squeeze?
Derek Panzarello is a Senior Graphic Designer and DAM Administrator for AmerisourceBergen, a leading international healthcare company and Aprimo customer. During this discussion, Derek explains how he and his team developed, organized, and communicated a digital asset management solution concurrent with a full global rebrand. Follow Derek on LinkedIn! Skip to Topic: Is it a Good… Continue reading DAM: Is Your Content Juice Worth the Squeeze?
People, Process, THEN Technology: Approaching Change Management to Successfully Implement New Tech
We all know that implementing a new technology for your business starts and ends with practical change management strategy. As marketers, we know the drill… You buy a shiny new martech tool that you think will be the solution to your marketing success, but when you start the implementation process, unexpected issues arise. Kyle Hufford… Continue reading People, Process, THEN Technology: Approaching Change Management to Successfully Implement New Tech
Why Is Content Ops So Hot Right Now?
Customers Are in the Driver’s SeatThree Reasons Why Content Ops is Heating UpYour CX is Your Competitive EdgeAgile Marketing and Content OperationsContent Ops Balances Speed with Risk Mitigation Customers are in the driver’s seat Can you imagine going into a sharp turn at over 200 miles per hour? That’s exactly what’s happening during a NASCAR… Continue reading Why Is Content Ops So Hot Right Now?