Launching a brand with a large or remote creative team can be a bit of a roller coaster. The team dives in full of ideas and excitement for delivering assets. But soon, things get muddled. The creative direction isn’t clear, iteration becomes frustrating, and timelines start dragging. Building concepts, exchanging ideas, and deciding on your core brand components should be exciting, not disheartening. It can be, however, with the help of strong, well-constructed brand guidelines.